5 Digital Tools to Boost Efficiency for Small Business Owners in 2020


Running a small business means wearing many hats and keeping all of the moving parts running at a high level, day in and day out. If you’re searching for the secret sauce, you’ll probably come up empty-handed because no two businesses are the same.

That said, there are a few tools that will help alleviate common pain points, saving you time (and money).


Getting your ducks in a row can be a struggle when you’re running a small business. Disorganization tends to trickle down from the top and can potentially hinder the work ethic of your whole company, so it’s important to prioritize productivity right off the bat.

Asana helps to streamline business efforts by combining project management and task tracking, resulting in a helpful platform where teams can collaborate and stay focused. Designed to help individual employees and full teams, Asana is a suitable tool for small businesses to track progress and communicate updates. It also integrates with other platforms like Google Drive or Slack and is free for up to 15 members.


When it comes to marketing software, HubSpot is one of the most versatile options out there, allowing your small business access to the same tools that industry leaders are using—and it’s not just marketing tools!

As both a content management system (CMS) and a customer relationship management system (CRM), HubSpot is considered a one-stop-shop for sales and marketing. Depending on the package you purchase, you can gain immediate access to a suite of tools like email marketing, social scheduling, sales outreach and web analytics.


Collecting paper receipts can become a time-consuming task. Free up some time (and space in your wallet) by switching over to a digital expense management platform like Concur, which prompts employees to upload photos of their receipts to expedite the tracking process. Just one more thing you can cross off your to-do list!


Whether you work in the restaurant business, salon services, or another industry, scheduling hourly employees can quickly become overwhelming. By using Sling’s straightforward scheduling and timecard management system, you can simplify the scheduling process and cut down on employee-employer miscommunications.

Sling also comes in the form of a mobile app for on-the-go access, so you can organize your schedule and communicate with your employees whether you’re in the office or not.


Yes, that’s us. While every business needs insurance, a study found that 44% of small businesses don’t have coverage of any kind. With the help of Cerity, you can grow your business responsibly and get workers’ comp coverage for your business in five minutes or less, all without leaving the office.

Most traditional insurance models don’t cater to the pricing and policy needs of small businesses, but we specialize in it. With a data-driven pricing model and a process that’s entirely online, Cerity makes it undeniably simple to get the workers’ comp policy that’s suitable for you and your employees.

We understand that your small business is your pride and joy. With the help of these five tools, you’ll no longer have to compromise on the efficiency of your business, the quality of the work that you do, or the safety of your employees.

For additional resources on small business success, visit our Learning Center.